The NFL’s “Playground” platform is launching today with a $25 million investment from adidas.
The $25m investment from the adidas Group will enable NFL players to use the platform in real-time to share and discuss their game-day experiences with their peers, as well as the community of players who will use the service to track and analyze their game.
The platform is currently in beta testing.
“With the growing number of players on the field, we know that a dedicated platform is critical for our team to communicate effectively with our fans, and this investment ensures that we can continue to do so,” NFL Commissioner Roger Goodell said in a statement.
“The NFL Playground has proven to be an incredibly effective tool for the community to share their games and experiences with fans, providing players and fans with an outlet for sharing in the fun and excitement of the game.”
Adidas and the NFL will partner with adidas to offer NFL players access to their personalized content through the platform.
The company has previously invested in other popular sports, including the NFL and NBA, but the new investment marks a major change for the NFL, which has historically struggled to get its content out into the public sphere.